Sarara is a conservation brand that partners with indigenous communities to build sustainability for people and wildlife through truly unique and experiential safari experiences.

Task

Rebuild & redesign a unified visual system for the conservation brand, made of steel which can change the world in a while.

  • Strategy

    UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Sarara

Open Project
Overview

Sarara is a unique conservation & ecotourism brand, driven by the indigenous Samburu people of Northern Kenya.

Challenges

The brand new system, made from scratch.

Designing and translating into code a new interface that will honour this amazing reservation and the efforts made for conservation.

This remote landscape is home to the indigenous Samburu people whose age-old traditions are as much a part of the fabric of this land as the wildlife.

Approach

Together we ensure that all touchpoints are aligned with the brand promise.

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