Optigen is an e-commerce website built on Magento 2 platform selling medical supplies products for optical stores.
Task
Redesign the website on Magento 2 platform considering the best UX practises and perform full updates on all plugins used.
The collaboration started with refining the brand positioning and overall look & feel of the website as well. This resulted in a clearer and more directive brand purpose, exposure, and expression.
Easily applicable on all touchpoints, the new look is ruled by three main principles: multilayered, empathetic and adaptive.
… with a frictionless journey over all channels.
Coding is our specialty. Regardless of the complexity of your project, we can code all your ideas into a functional, and scalable website that can be easily updated in time.
We focus on defining your brand by analyzing your scope, vision, audience target, and direct competitors. Outline the best imagery of your brand through design and illustration.
We provide an ongoing UI/UX web design process and an agile approach to constant design improvements. The process is iterative, highly interactive, and requires effective collaboration.
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.