Optigen is an e-commerce website built on Magento 2 platform selling medical supplies products for optical stores.
Task
Redesign the website on Magento 2 platform considering the best UX practises and perform full updates on all plugins used.
The collaboration started with refining the brand positioning and overall look & feel of the website as well. This resulted in a clearer and more directive brand purpose, exposure, and expression.
Easily applicable on all touchpoints, the new look is ruled by three main principles: multilayered, empathetic and adaptive.
… with a frictionless journey over all channels.
